{"id":2357,"date":"2024-12-19T11:36:31","date_gmt":"2024-12-19T10:36:31","guid":{"rendered":"https:\/\/www.hemmakvall.se\/foretag\/?p=2357"},"modified":"2024-12-19T11:42:07","modified_gmt":"2024-12-19T10:42:07","slug":"godisaret-2024-hemmakvall-fortsatter-vaxa","status":"publish","type":"post","link":"https:\/\/www.hemmakvall.se\/foretag\/godisaret-2024-hemmakvall-fortsatter-vaxa\/","title":{"rendered":"Godis\u00e5ret 2024 \u2013 Hemmakv\u00e4ll forts\u00e4tter v\u00e4xa"},"content":{"rendered":"

Nytt butikskoncept, 10-\u00e5rsjubileum av L\u00f6sgodisets dag och en viral Guldburk. Hemmakv\u00e4ll rundar av ett proppfullt 2024 och kan konstatera att det svenska l\u00f6sgodiset \u00e4r popul\u00e4rare \u00e4n n\u00e5gonsin. –\u00a0<\/strong>Vi har haft ett fantastiskt \u00e5r med m\u00e5nga h\u00f6jdpunkter. Hemmakv\u00e4ll v\u00e4xer och den svenska l\u00f6sgodiskulturen har nog aldrig varit starkare eller mer omtalad, s\u00e4ger Jan Richter, VD f\u00f6r Hemmakv\u00e4ll.<\/strong><\/p>\n

Varje \u00e5r \u00e4ter svenskar i snitt 15 kilo l\u00f6sgodis och utifr\u00e5n antalet\u00a0guldburkar som s\u00e5ldes under \u00e5rets L\u00f6sgodisets dag<\/a>\u00a0l\u00e4r 2024 inte varit n\u00e5got undantag. I \u00e5r var det 10 \u00e5r sedan Hemmakv\u00e4ll instiftade h\u00f6gtiden och att den \u00e4r popul\u00e4r bland Sveriges godis\u00e4lskare var tydligt under jubileumsfirandet i september. Aldrig f\u00f6rr har det s\u00e5lts s\u00e5 m\u00e5nga guldburkar i samband med L\u00f6sgodisets dag och att engagemanget \u00e4r st\u00f6rre \u00e4n n\u00e5gonsin m\u00e4rktes \u00e4ven bortom godishyllorna.<\/p>\n

\u2013 Det \u00e4r fantastiskt och otroligt kul att se hur intresset f\u00f6r L\u00f6sgodisets dag och Guldburken v\u00e4xer. I \u00e5r blev guldburken en viral snackis och d\u00e4rmed en viral trend i sociala medier b\u00e5de under p\u00e5sken och L\u00f6sgodisets dag. Ungdomar delade sina underbara taktiker f\u00f6r att f\u00e5 i s\u00e5 mycket av sitt favoritgodis som m\u00f6jligt, s\u00e4ger Jan Richter, och forts\u00e4tter:
\u2013 Engagemanget ger oss sj\u00e4lvf\u00f6rtroende att forts\u00e4tta vara kreativa, testa nya saker och utveckla Hemmakv\u00e4ll.<\/p>\n

En ocean av godis
<\/strong>Under \u00e5ret har inte mindre \u00e4n tv\u00e5 nya butiker \u00f6ppnat \u2013 i\u00a0Lerum<\/a>\u00a0och\u00a0G\u00e4vle<\/a>\u00a0\u2013 och b\u00e5da fick ett v\u00e4ldigt varmt mottagande med stor kunduppslutning. Dessutom har tv\u00e5 befintliga Hemmakv\u00e4llbutiker, i Lund och Landskrona, f\u00e5tt ett konceptuellt lyft som firats lokalt!<\/p>\n

Ut\u00f6ver det har det \u00e4ven skett f\u00f6r\u00e4ndringar i en av butikerna i V\u00e4xj\u00f6 samt butiken i H\u00e4ssleholm som f\u00e5tt sig ett lyft, st\u00f6rre sortiment, ett \u00e4nnu st\u00f6rre och mer varierat l\u00f6sgodissortiment samt ett stort tobakssortiment. F\u00f6r\u00e4ndringarna \u00e4r en del i ett nytt butikskoncept som Hemmakv\u00e4ll kommer att lansera i fler st\u00e4der fram\u00f6ver.

\u2013 Vissa av v\u00e5ra butiker inneh\u00e5ller outnyttjade ytor och de vill vi anv\u00e4nda f\u00f6r att g\u00f6ra n\u00e5got extra f\u00f6r v\u00e5ra kunder. Ambitionen \u00e4r att det ska vara en upplevelse f\u00f6r en godis\u00e4lskare att bes\u00f6ka de h\u00e4r butikerna. Om en vanlig Hemmakv\u00e4llbutik inneh\u00e5ller ett hav av godis erbjuder de h\u00e4r en ocean. Dessutom ska det finnas lite fler ovanliga godissorter p\u00e5 tillf\u00e4lliga bes\u00f6k och sp\u00e4nnande kampanjer. Hittills har konceptet tagits emot v\u00e4ldigt v\u00e4l och vi ser fram emot att implementera det i fler butiker under n\u00e4sta \u00e5r, s\u00e4ger Jan Richter.<\/p>\n

L\u00f6sgodiskulturen v\u00e4xer<\/strong>
Svenskt l\u00f6sgodis har blivit alltmer omtalat under de senaste \u00e5ren, b\u00e5de i Sverige och utomlands, och det v\u00e4xande intresset \u00e4r tydligt inom branschen. F\u00f6rfr\u00e5gningarna om att \u00f6ppna Hemmakv\u00e4llbutiker i andra l\u00e4nder blir st\u00e4ndigt fler och i sociala medier diskuteras det uts\u00f6kta \u201dSwedish candy\u201d.
\u2013 Det \u00e4r otroligt roligt att se att det pratas s\u00e5 mycket om svenskt l\u00f6sgodis \u00e4ven utomlands \u2013 \u00e4ven om Hemmakv\u00e4ll \u00e4r och f\u00f6rblir svenskt. Ut\u00f6ver smaken \u00e4r det m\u00e5nga som lyfter fram kvaliteten, variationen och bredden av l\u00f6sgodiset i Sverige. Som landets st\u00f6rsta godiskedja \u00e4r vi stolta \u00f6ver att bidra till kulturen och ser fram emot att forts\u00e4tta utveckla den genom nya koncept och lanseringar, s\u00e4ger Jan Richter innan han avslutar:<\/p>\n

\u2013 Hemmakv\u00e4ll befinner sig p\u00e5 en v\u00e4ldigt bra plats. Jag \u00e4r v\u00e4ldigt imponerad och stolt \u00f6ver personalens insats. Alla Hemmakv\u00e4llare \u00e4r otroligt engagerade och bidrar till att st\u00e4ndigt utveckla verksamheten. Det har varit ett fantastiskt \u00e5r och vi ser fram emot ett minst lika sp\u00e4nnande 2025.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":2358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-2357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter"],"acf":[],"yoast_head":"\nGodis\u00e5ret 2024 \u2013 Hemmakv\u00e4ll forts\u00e4tter v\u00e4xa - Hemmakv\u00e4ll - F\u00f6retag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hemmakvall.se\/foretag\/godisaret-2024-hemmakvall-fortsatter-vaxa\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Godis\u00e5ret 2024 \u2013 Hemmakv\u00e4ll forts\u00e4tter v\u00e4xa - 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